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FINDING NEW BUSINESS FIELDS
NEW PRODUCT DEVELOPEMENT WITH INNOVATIVE METHODS - LEAN, EFFECTIVE, SUCCESSFUL
Our customers motivation to hire us is manifold.
EXAMPLES
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Existing markets are gradually disappearing due to new technologies, regulatory requirements, and trends.
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Your product/technology has reached its peak.
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General uncertainty regarding future developments.
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Risk diversification through new fields of activity.
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New markets for existing technologies (market development).
Our proven business development method has demonstrated its effectiveness across a wide range of diverse industry projects. Business and patent information play a central role here—we have access to the most important databases and key figures, some of which we host in-house. In addition, we use traditional marketing and market research tools for data collection and presentation, along with various creativity techniques and trend analysis methods. Another crucial element for a realistic view of the future is the involvement of experts: through our close connections to Fraunhofer Institutes, we can quickly provide expertise across nearly all areas of the research and development landscape.
Our services include assembling the project team and preparing, conducting, moderating, and following up on project workshops with clients, experts, and potential partners. In addition to gathering and processing information, our core activities focus on the practical search for specific products. We also enhance our clients' team skills through coaching. Our projects span various industries, including semi-finished goods, construction, mechanical engineering, and automotive.
PATENT INFORMATION
Patent activity and quality are reliable early indicators of technology lifecycles and trends. With our proprietary software solutions, we have access to all relevant patent databases from public authorities.
In addition, we use our own patent and business information systems, enabling us to generate analyses and forecasts with minimal effort.
MARKET-DRIVEN PRODUCT PLANNING
LEAN PRODUCT DEVELOPMENT
REDUCED TIME AND COSTS + INCREASED QUALITY
In market-driven product planning, the focus is on two key aspects: maximizing customer value through the targeted implementation of primary customer needs and reducing product development time to accelerate time-to-market. Our services include assembling the project team, methodically structuring the overall project with a tight timeline, conducting and following up on project workshops, performing content-related work up to the concept stage, drafting requirements and specifications, developing solution options, and selecting variants.
Additionally, we empower our clients' teams through coaching and accompanying training sessions. Our projects span a wide range of industries, including medical technology, sanitation and construction, mechanical engineering, automotive, power tools, and food technology.
WE HAVE EXPERIENCE. HOW CAN WE SUPPORT YOU?
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MOTIVE-SCENARIO ANALYSIS
Our approach is fundamentally based on the Quality Function Deployment (QFD) method. However, we have streamlined, simplified, and thoughtfully enhanced the process to better meet the needs of our clients through various industry projects.
The most innovative component of our six-module method is the Motive-Scenario Analysis.
This psychological module enables us to anticipate future customer needs related to the product and its environment, generating innovative solutions and ideas for new product features, as well as complementary products and services.